Privacy policy

 

Privacy Policy

Last updated: August 25, 2026

Wiseguy Caps operates this website to provide sports media, editorial content, and physical merchandise. Wiseguy Caps is hosted by Shopify, which enables us to provide our storefront to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, browse, purchase merchandise, or communicate with us. By accessing or using any of our Services, you acknowledge that you understand the collection, use, and disclosure of your information as outlined in this policy.

Personal Information We Collect We collect personal information that identifies or reasonably links to you. This includes contact details such as your name, billing address, shipping address, phone number, and email address. We also process financial information including payment card details, transaction confirmations, and payment methods through Shopify Payments. Additionally, we keep track of order and transaction details such as items viewed, added to cart, or purchased through our store, along with communications provided when contacting customer support or signing up for our newsletter. Device and usage data, including IP address, browser type, network connection, and details on how you navigate our site, are also collected.

How We Collect Your Information We collect information directly from you when you place an order, sign up for our email list, or contact customer support. Information is also collected automatically via cookies, tracking pixels, and device data as you browse our site. Finally, we receive data from third-party service providers like Shopify for store hosting and Printful for merchandise fulfillment.

How We Use Your Information Your personal information is used primarily for order fulfillment and shipping, allowing us to process payments, send order updates, and coordinate printing and delivery with Printful. We also use your data to communicate by responding to support inquiries, sending newsletter updates, and dispatching order tracking numbers. If you opt in, we may send promotional emails or display relevant online ads, though you can opt out at any time. Furthermore, your data helps us with security and fraud prevention by verifying transactions and protecting our store, as well as maintaining legal compliance for tax obligations and legal processes.

How We Disclose Personal Information We do not sell your personal information. We disclose data strictly to necessary third parties to run our business. Printful receives order and shipping information to print and deliver your gear. Shopify hosts our infrastructure, processes payments, and provides operational tools. We also share data with marketing and analytics providers to help us analyze site traffic and manage our email list, as well as legal authorities when required to respond to subpoenas, warrants, or civil discovery.

Third-Party Links and Media Our website contains embedded media, videos, podcasts, and links to external platforms such as YouTube, social media accounts, and external betting operators. We are not responsible for the privacy practices, security, or content of third-party websites, and we encourage you to review their individual policies when navigating off our site.

Children's Data Our Services are not directed to or intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from minors.

Security and Data Retention We rely on Shopify’s enterprise-grade security to protect your payment and personal data. However, no transmission over the internet is completely secure. We retain your transaction data only as long as necessary to fulfill orders, maintain tax records, and resolve support disputes.

Your Rights and Communication Preferences Depending on your location, you may have the right to access, correct, or request deletion of the personal data we hold about you. You can opt out of promotional marketing emails at any time by clicking the unsubscribe link at the bottom of any email, though you will still receive transactional emails regarding order fulfillment.

Contact Us For questions regarding this Privacy Policy or your personal data, contact us directly by email at mitch@wiseguycaps.com.